The BMW X3 has clinched the prestigious 2025 South African Car of the Year (COTY) title, marking a significant achievement for both the German automaker and the local automotive industry.
The announcement was made by the South African Guild of Mobility Journalists (SAGMJ), which has overseen the competition for nearly four decades.
A Homegrown Success Story
What sets this victory apart is that the new-generation BMW X3 is built at BMW’s Rosslyn plant in Tshwane, underscoring South Africa’s growing reputation as a center for world-class automotive manufacturing.
The X3’s win is the eighth time a BMW has secured the COTY accolade, but it is the first time the X3 nameplate has taken the top honor.
Why the X3 Stood Out
The BMW X3 edged out 16 other finalists after a rigorous three-day evaluation process at Zwartkops Raceway and on public roads. Judges praised the X3 for its high levels of refinement, innovative design, advanced digitization, and strong value for money. These qualities, combined with its local production, made it a standout in a competitive field.
According to the SAGMJ, “Locally-produced at BMW’s Rosslyn facility, the latest X3 is a beacon of the local industry’s capabilities and exceptional manufacturing standards.
The German sport-utility vehicle edged ahead in the scoring, thanks to its high refinement levels, innovative design, high level of digitisation and relative value for money.”
Podium Finishers and Category Winners
The Suzuki Swift, known for its improved safety features and affordability, secured second place overall, while the BMW M5 hybrid, lauded for its electrified performance and luxury, finished third. Category winners included:
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Budget: Suzuki Swift
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Family: Volkswagen Tiguan
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Premium: BMW X3
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Executive: BMW 5 Series
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Performance: BMW M5
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Adventure Utility: Toyota Land Cruiser Prado
A Milestone for BMW and South Africa
This win also marks a second consecutive victory for BMW, following the 7 Series’ triumph in 2024, and cements the brand’s record as the most decorated manufacturer in the history of the South African COTY competition.
The locally built BMW X3’s success is not just a win for BMW but a testament to the capabilities of South Africa’s automotive sector, which continues to deliver vehicles that meet and exceed international standards.
Looking Ahead
With the new BMW X3 now officially recognized as South Africa’s Car of the Year, expectations are high for its continued success on local roads and in export markets.
Its blend of performance, technology, and local craftsmanship sets a new benchmark for the industry and offers South African motorists a world-class driving experience.
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