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Proctor East Africa banks on Sh2b factory to meet demand

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Food processing firm Proctor & Allan East Africa hopes that its new plant in Limuru will help the firm meet growing demand especially from growing middle class and Kenyans looking for convenient food offerings.

The plant, produces breakfast cereals, oats and pre-cooked fortified flour.

Commenting on the need for the new plant, Proctor & Allan East Africa Chief Executive Officer David Kamau, said that the decision was informed by demand and changing lifestyles.
 “ We want to meet growing demand for our products.Mothers of today want to prepare a meal for the family in the shortest time possible,” said Mr Kamau noting that more Kenyans are now consuming breakfast cereals and pre-cooked meals,

Mr Kamau said that the new plant has increased the firm’s production capacity to seven tonnes per hour and created additional jobs.

Read:Tanzania mulls mega-meat processing plant

The company is recruiting wholesalers to reach more consumers, who might be out of reach of supermarkets where these products are currently stocked.

With the new plant Proctor & Allan East Africa seeks to expand and improve the entire product portfolio with more emphasis on breakfast cereals, oats and pre-cooked fortified flours with the latest technology in food processing.
Apart from Kenya, Proctor & Allan has presence in Dar es Salaam, Arusha and Moshi but we want to expand into Mwanza.

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