Roblox Corporation (NYSE: RBLX) has entered the spotlight again—not for its safety controversies, but for a wave of bullish analyst upgrades that has pushed investor confidence higher.
Despite recent reputational challenges, Wall Street is betting that the gaming and metaverse company has strong growth prospects ahead.
Analyst Upgrades Drive Momentum
Over the past week, several major firms have raised their outlook for Roblox:
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Wolfe Research upgraded the stock from “Peer Perform” to “Outperform”, with a bold price target of $150, citing “robust engagement and monetization potential.”
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Morgan Stanley boosted its target from $76 to $170, maintaining an Overweight rating and highlighting Roblox’s growing role in digital entertainment.
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Citigroup lifted its price target from $123 to $152, calling the stock “a compelling play on the metaverse.”
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Piper Sandler and Raymond James also joined the bullish camp, setting targets of $138 and $130, respectively.
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Oppenheimer reiterated its Outperform stance with a $158 target, noting that the platform’s growth potential outweighs near-term challenges.
This flurry of positive sentiment has sent Roblox shares higher in recent sessions, helping to offset some of the losses triggered by lawsuits and public backlash over child safety concerns.
Why Analysts Are Bullish
The upgrades come on the back of Roblox’s strong Q2 earnings, where bookings surged to $1.44 billion, beating expectations. Analysts see continued momentum fueled by:
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A rapidly expanding user base, particularly among Gen Z and Gen Alpha.
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Strong demand for in-game purchases and premium features.
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The company’s push into immersive digital experiences, positioning it as a leader in the broader metaverse trend.
“Roblox has cemented itself as more than a game—it’s a platform with scalable monetization opportunities,” Morgan Stanley analysts noted.
Risks Still Loom
Despite the bullish calls, investors remain cautious. Roblox is under intense scrutiny after lawsuits alleged the platform failed to protect children from online predators.
Public figures such as journalist Chris Hansen have also launched investigations, raising questions about the company’s ability to manage reputational risk.
Market watchers warn that while analyst upgrades provide short-term boosts, regulatory actions or further scandals could quickly reverse sentiment.
The Bottom Line
Roblox stock is riding a wave of optimism from Wall Street, with price targets now clustering in the $130–$170 range.
For investors, the message is clear: analysts believe the platform’s growth story is intact—but the shadow of legal and safety challenges means volatility is here to stay.
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