Coinbase is doubling down on its ambition to make cryptocurrency part of everyday financial life.
At the 2025 State of Crypto Summit, the company unveiled the Coinbase One Card, its first-ever credit card offering, which blends traditional financial tools with crypto-native incentives.
The card, issued by First Electronic Bank and running on the American Express network, will initially be available to subscribers of Coinbase One—the company’s $29.99/month premium service—and will offer up to 4% Bitcoin rewards on eligible purchases.
Coinbase said the card will officially launch in Fall 2025, with a U.S.-only rollout to start.
“This is crypto stepping confidently into the world of everyday finance,” said Coinbase CEO Brian Armstrong during the announcement. “The Coinbase One Card is designed to reward loyal users and bridge the gap between Web3 and traditional payments infrastructure.”
A Strategic Move Beyond Trading Revenue
The timing is notable. Coinbase has made a concerted shift toward subscription-based services, with revenue from this segment surging to $698 million in Q1 2025, as the company looks to smooth out volatility from its core trading business.
The card is a natural extension of that ecosystem—designed to retain users within Coinbase’s premium tier while enhancing the everyday utility of crypto holdings.
The American Express partnership also lends institutional credibility. AmEx, traditionally reserved in its embrace of crypto, signals a growing acceptance of digital assets as part of the financial mainstream.
Users can pay off their balances using either fiat or crypto from their Coinbase wallets, further integrating the card into the Coinbase user experience.
What the Card Offers
-
Up to 4% cashback in Bitcoin
-
No foreign transaction fees
-
AmEx consumer protections and travel perks
-
Direct repayment via Coinbase account (fiat or crypto)
Reward rates will vary by spending category, though Coinbase has not yet disclosed exact tiers or APR details. Early access will be given to users on the card’s waitlist.
The Bigger Picture
The Coinbase One Card represents more than just a new product—it’s a strategic play in the evolving fintech landscape, where crypto firms increasingly seek to diversify offerings, deepen user engagement, and build brand stickiness.
For American Express, it’s another signal that the company is willing to align with vetted crypto players—just as the broader regulatory picture in the U.S. begins to sharpen.
“Credit cards are about recurring relationships,” says Linda Zhang, fintech analyst at CryptoMacro Research.
“Coinbase understands that whoever controls the spend pipeline controls the user relationship. The card is a key foothold in that fight.”
What’s Next?
Coinbase says more details on the product’s APR structure, spending caps, and crypto reward limits will be made available in the coming months. For now, the company is accepting applications for the waitlist, with full release targeted for later this year.
With this move, Coinbase isn’t just offering a new perk—it’s planting its flag at the intersection of crypto loyalty, fintech innovation, and financial habit formation.
Also Read
Cloudflare Hits 52-Week High Before Slipping on Debt Offering News
Oklo’s Breakthrough: Aurora Reactor to Power U.S. Air Force Base in Alaska
