In Brief
- The office will allow BASF to increase business activities in Tanzania fostering more partnerships and business growth.
- It will also allow BASF to offer personalized service to customers enhancing the reach to BASF innovative solutions & products.
- The opening of the new office demonstrates BASF‘s commitment to the already existing market in Tanzania.
Top chemical firm BASF has unveiled a new office in Tanzania allowing the firm to offer highly customised sales and technical support to customers, Vice President for Africa, Michael Gotsche has said.
Speaking during the official opening of the office, Mr Gotsche observed that the move is in line with their Africa growth strategy which among other things involves investing in local presence and local production.
“Our presence in Tanzania will enable us to respond to challenges arising from the competitive conditions in the market, while also extending our reach to more customers,” he said.
Mr Gotsche noted that in line with their growth plan, BASF has in the recent past opened offices in Zambia, Ivory Coast and Kenya all intended to enhance products accessibility.
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“At BASF we are constantly assessing the company’s economic performance and take the necessary steps geared towards expanding into new markets and making our products easily accessible to our customers,” he explained.
His sentiments were reiterated by BASF Tanzania’s Managing Director, Mats Idvall who said that their goal is to exceed its customers’ expectations.
“Tanzania represents a commercial and industrial hub for businesses thanks to its vibrant and stable economy”, he said.
He added,“The establishment of this new office confirms BASF’s commitment to growing the business in this important and strategic market.”
Chemical firm BASF began doing business on the African continent about 90 years ago focusing on the key industries of construction, textiles, automotive, agriculture, plastics, and healthcare sectors.